PUMA is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries.
Fuel Design was established in March 1999 as an outlet for the creativity of its principal. It has since evolved into a compact and explosive design studio specializing in print and web design.
Fuel's work is concept-driven and has a unique style based on a sophisticated and provocative mix of type and images. Design is about being alert and making visual statements. Fuel's inspiration is drawn from contemporary culture and the constantly changing face of communication graphics.
Intrinsic to design is the idea of collaboration. Fuel's dynamic team of art directors, copywriters, photographers and illustrators offer practical solutions tailored to the client's specific needs, ensuring an original and appropriate result. Fuel hereby provides its clients with sound communication strategies which combine appropriate design and effective strategy.
Fuel favours simplicity over clutter and the realisation of boldness through space.
Thanks to Rob de Sousa and Neil McCreadie at Fuel Design for the re-design of the Thunda.com logo.
